Hello. I’m Mauricio Filho,
a Senior Brand Designer and Art Director.
I shape brands and build visual systems.
That's me!
I’ve collaborated with brands such as Itaú, Caixa, Natura, Avon, Enjoei, Ambev, Vibra and 99, among others. I have experience creating logos, visual identities, typefaces, iconography, print materials, packaging, campaigns, signage and event communication, translating strategy into form and intention into systems.
ENJOEI
The rebrand brought structure and coherence while preserving the irreverence that has always defined Enjoei. We built a robust yet flexible visual system that amplifies the brand’s sharp, humorous and singular voice its presence within the exchange cycle between buyers and sellers.
Through a custom typeface, generative tools and a dynamic, recognizable system adaptable across media, Enjoei can express itself in multiple ways without losing its core identity.
The rebrand brought structure and coherence while preserving the irreverence that has always defined Enjoei. We built a robust yet flexible visual system that amplifies the brand’s sharp, humorous and singular voice its presence within the exchange cycle between buyers and sellers.
Through a custom typeface, generative tools and a dynamic, recognizable system adaptable across media, Enjoei can express itself in multiple ways without losing its core identity.
JUSTOS
In a category historically marked by bureaucracy and pessimism, Justos emerged to transform car insurance into a simpler, more human experience.
We created a bold and optimistic identity, with shapes inspired by the language of traffic, simple illustrations and a direct tone of voice. The result is an accessible brand that rewards good drivers and challenges the traditional logic of the industry by turning insurance into real value for those who drive responsibly.
In a category historically marked by bureaucracy and pessimism, Justos emerged to transform car insurance into a simpler, more human experience.
We created a bold and optimistic identity, with shapes inspired by the language of traffic, simple illustrations and a direct tone of voice. The result is an accessible brand that rewards good drivers and challenges the traditional logic of the industry by turning insurance into real value for those who drive responsibly.
PHLOR
Phlor believes that ritualizing personal moments is an act of individual and collective transformation in well-being. When we are well, that state expands beyond ourselves.
To translate this idea, we developed a visual system that meditates and breathes. The typography expands gently, the layouts embrace silence, and the symbol represents continuous expansion. Every decision is guided by purpose, not to appear minimal, but to be essential.
Phlor believes that ritualizing personal moments is an act of individual and collective transformation in well-being. When we are well, that state expands beyond ourselves.
To translate this idea, we developed a visual system that meditates and breathes. The typography expands gently, the layouts embrace silence, and the symbol represents continuous expansion. Every decision is guided by purpose, not to appear minimal, but to be essential.