Hello. I’m Mauricio Filho a Senior Brand
Designer and Art Director based in São Paulo.
I shape brands and build visual systems.
That's me.
I've collaborated with clients of all sizes, such as Ambev,
Caixa, Enjoei, Itaú, Natura, and 99. From fashion to finance,
from retail to digital, I work across various sectors, building
identities that stand out and communicate powerfully.
ENJOEI
[ BRAND IDENTITY ٭ CUSTOM TYPE ٭ GENERATIVE DESIGN ]
Enjoei’s rebrand brought both structure and freedom to the brand’s iconic irreverence. We created a bold and elastic visual identity system that highlights its witty, playful voice and strengthens its presence in the exchange between buyers and sellers. A custom typeface, generative programming, and motion-driven layouts allow Enjoei to be multifaceted while remaining uniquely itself.
[ BRAND IDENTITY ٭ CUSTOM TYPE ٭ GENERATIVE DESIGN ]
Enjoei’s rebrand brought both structure and freedom to the brand’s iconic irreverence. We created a bold and elastic visual identity system that highlights its witty, playful voice and strengthens its presence in the exchange between buyers and sellers. A custom typeface, generative programming, and motion-driven layouts allow Enjoei to be multifaceted while remaining uniquely itself.
JUSTOS
[ BRAND IDENTITY ٭ CUSTOM ICONS ]
Justos set out to transform insurance from something cold and bureaucratic into a clear, human, and accessible service. We created a bold and dynamic visual identity using traffic-inspired forms, simple illustrations, and a straightforward tone. The result is a brand as protective as the product itself, empowering good drivers and breaking away from the monotony of the industry.
[ BRAND IDENTITY ٭ CUSTOM ICONS ]
Justos set out to transform insurance from something cold and bureaucratic into a clear, human, and accessible service. We created a bold and dynamic visual identity using traffic-inspired forms, simple illustrations, and a straightforward tone. The result is a brand as protective as the product itself, empowering good drivers and breaking away from the monotony of the industry.
PHLOR
Phlor chose the symbolic path to wellness: silence. A visual system that rejects urgency and embraces rhythm, with typography that expands and breathes like the flame of a candle. The layout welcomes space, and the symbol grows from natural cycles of expansion. Every choice is guided by purpose, not to appear minimal but to be essential.
Phlor doesn’t impose.
It listens, invites, and stays.
[ BRAND IDENTITY ٭ PACKAGING ٭ ART DIRECTION ]
Phlor chose the symbolic path to wellness: silence. A visual system that rejects urgency and embraces rhythm, with typography that expands and breathes like the flame of a candle. The layout welcomes space, and the symbol grows from natural cycles of expansion. Every choice is guided by purpose, not to appear minimal but to be essential.
Phlor doesn’t impose.
It listens, invites, and stays.