Hello — I’m Mauricio Filho,
Independent Brand & Visual Designer
9+ years building logos, visual identities, typography, iconography, packaging, signage, and campaign art direction for brands like Itaú, Ambev, Natura, Avon, Google, Danone, C6, Caixa, Enjoei, Vibra and 99 App. Recognized at the Brazilian Graphic Design Biennial, Latin American Design Awards and Brazil Design Awards.
The rebrand brought structure and coherence while preserving the irreverence that has always defined Enjoei. We built a robust yet flexible visual system that amplifies the brand's sharp, humorous and singular voice its presence within the exchange cycle between buyers and sellers.
Through a custom typeface, generative tools and a dynamic, recognizable system adaptable across media, Enjoei can express itself in multiple ways without losing its core identity.
In a category historically marked by bureaucracy and pessimism, Justos emerged to transform car insurance into a simpler, more human experience.
We created a bold and optimistic identity, with shapes inspired by the language of traffic, simple illustrations and a direct tone of voice. The result is an accessible brand that rewards good drivers and challenges the traditional logic of the industry by turning insurance into real value for those who drive responsibly.
Phlor believes that ritualizing personal moments is an act of individual and collective transformation in well-being. When we are well, that state expands beyond ourselves.
To translate this idea, we developed a visual system that meditates and breathes. The typography expands gently, the layouts embrace silence, and the symbol represents continuous expansion. Every decision is guided by purpose, not to appear minimal, but to be essential.